- ‘Sister’
Stations Triumph Again!
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- Gold FM and Sea FM maintain
market dominance with the number one and two positions overall in the
results released today from the first commercial radio survey of 2008.
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- In results given
today by Nielsen Media Research, figures overall show an increase in radio
listening on the Gold Coast, with Gold FM continuing its lead with the
number one position overall with Sea FM standing strong as number one in the
under 40 demographic.
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- Gold FM surged
ahead maintaining the lead with a 35.2%* share overall 10+, with Sea FM
continuing in second place with 26.6%* of the market.
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- The newest
partnership of Gold FM’s ‘Richard and Bridge for Breakfast’ have grown
their winning lead just six months into the new show with the number one
position of 35.9%** in Breakfast.
- With this growth
continuing through mornings and across the day with a maintained lead for
ever popular ‘AJ’ in mornings.
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- Breakfast highs
continue for the Gold Coast’s longest running breakfast team of the Sea FM
Morning Crew with Paul, Moyra and Tim closely in second place with 29.7%**
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- A big highlight
for Sea FM in the increasingly popular time slot of ‘Drive’ radio, with
results showing the relatively new on-air team of Ant and Beck’s The Sea
FM Benchwarmers increasing their share to number one overall with 28.3%***
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- Radio listenership
remains strong with a steady figure for the Gold Coast Radio with Sea FM and
Gold FM showing positive growth in Cumulative (CUME) Audience to a combined
audience of 262,600****.
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- Group General
Manager
Nick Scott
is pleased with the results that show confidence in the market with both
90.9 Sea FM and 92.5 Gold FM maintaining the number one and two positions
for the fifth year in a row. Mr Scott comments, ‘in what is now a hotly
contested commercial radio market, it’s great to see the team at the Gold
Coast Radio Centre maintaining their lead and always looking for room to
grow and develop to ensure we’re serving our listeners and clients in the
professional manner that they have both become accustomed to’
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- With the Gold
Coast Radio Centre known around the country as a cultivator of new talent
the results are even more pleasing. Mr Scott continues, ‘it’s fantastic
to see two young guys like Ant and Becks of the Benchwarmers absolutely
embrace this market and work towards this goal each day…we’re delighted
to see them take the lead in the Drive market’. He continues, ‘Richard
and Bridge have also shown that hard work and serving our listeners and
clients certainly pays off despite them being such a new partnership’
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- Mr Scott praises
the on-air and off-air teams that work tirelessly year round to encapsulate
the best of the Gold Coast, ‘we’re tremendously proud that we continue
to deliver an environment of confidence for our national and local
advertisers and that we deliver quality radio to listeners of the Gold and
Tweed Coasts…I continue to be very proud of this team’
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- *All people 10+ Monday to Sunday 5.30am –
12 Midnight/Share/All Commercial Radio Stations
- ** All people 10+ Monday – Friday 5.30am
– 9.00am/Share/All Commercial Radio Stations
- ***All people 10+ Monday – Friday 4.00pm
– 7.00pm/Share/All Commercial Radio Stations
- ****All people 10+ Monday – Sunday -
unduplicated combined cume audience