- Digital
Radio Announces New Initiatives
-
- Australian
listeners could well be experiencing ‘world first’ features when digital
radio arrives at the start of next year under initiatives announced today at
the Australian Broadcasting Summit.
-
- Chief Executive
Officer of Commercial Radio
Australia
, Joan Warner, has announced new trials for specific features of digital
radio including real time traffic solutions for listeners wanting to find
the best way to their destination.
-
- “Digital radio
will be a multi-media experience and these trials promise to deliver a
significant upgrade to the way we use and interact with our radio,” Ms
Warner said.
-
- “The format
Australia
has adopted, (DAB+), allows us to do so much more with the technology and
we’re keen to provide the types of things that listeners, advertisers and
broadcasters have only dreamt about in the past.”
-
- ANIMATED
LOGOS
- In
a world first, logo animations and graphics are being broadcast as part of
the current digital radio trials in
Sydney
. By using animated logos and
graphics an exciting new dimension is able to be added to the radio offering
for both listeners and advertisers.
-
- REAL
TIME TRAFFIC SOLUTIONS OVER YOUR RADIO
- Commercial Radio
Australia
has entered into an agreement with Sentinel Content, (whose investors
include the NRMA and RACQ), for the development of real time traffic
solutions via digital radio.
-
- Rather than
receiving an audio-only bulletin about a problem, the system will deliver
timely traffic bulletins and answers to the best alternate routes to the
destination. The service will be available on free-to-air digital
radio and using DAB+ will also be able to provide additional updates for
in-car and portable navigation systems. Extra data such as
parking information, fuel pricing and transit lane restrictions could also
be integrated into the system.
-
- Free-to-air
digital radio services will begin in
Sydney
,
Melbourne
,
Brisbane
,
Adelaide
,
Perth
and
Hobart
from January 2009.
-
- More information
on digital radio can be found at www.digitalradioaustralia.com.au