Radio performs well – CEASA figures

Commercial Economic Advisory Service of Australia (CEASA) figures released today for the 2005 calendar year show radio continued to perform well in attracting advertising recording growth of 6.6 % to a total of $897.5 million, compared to the same timeframe last year.

Chief executive officer of Commercial Radio Australia, Joan Warner, said CEASA’s Advertising Expenditure in Main Media report for the twelve months ended December 31, 2005 shows radio advertising continues to perform well in a competitive market with the metropolitan market recording growth of 6.2 per cent to a total of $591 million and regional markets growing by 6.6 per cent to a total of $288.76 million.

Ms Warner said while growth had slowed in 2005 the performance was still comparatively strong with good growth being maintained in regional areas.

“Radio has performed well in 2005 in what is a very crowded media marketplace and the industry has worked hard to keep the medium at top of mind with advertisers, through its ongoing ad campaign,” Ms Warner said.

Ms Warner said 2006 was proving to be just as competitive between the mediums in attracting advertising revenue.

“Even though there has been a slight overall softening of the radio market in the calendar year to date, it is pleasing to hear industry figures such as Harold Mitchell confidently predicting a “boom” after Easter. This is in line with our own thinking that the market should start to firm after this time,” Ms Warner said.

Changes in total advertising expenditure

 Source: CEASA Report, Advertising Expenditure in Main Media, 2005. Radio includes metropolitan, regional and community radio.  Data for television includes metropolitan, regional and subscription TV.

Media contact: Jenny Stevenson. Ph: 0402 214 039