2CA’s HAT TRICK OF SURVEY SUCCESSES.

Canberra’s 1053 2CA has enjoyed a Hat Trick of Survey Successes continuing to Gain in its overall share rating from 6.4 to 6.7*

In the latest survey results released by AC Nielsen this morning, 1053 2CA continued to show strength in its core demographics increasing in 40-54, and steady in 55+.

Since March 2007, 1053 2CA’s overall share has more than doubled from

2.9 to 6.7 *

“This is a very special day for the whole 2CA team ”, said Program Director Leighton Archer.

“Twelve months ago we set out to turn 2CA around and increase our hold in our core age demographics in the Canberra Market …and it looks as if we’ve been rewarded for our efforts”.

“It’s clear that Canberran’s are enjoying the Best Songs of All Time and listening to local announcers who are warm and inviting on air.”

Some of 1053 2CA’s increases include:

The Larry Appley Breakfast Show – from 5.4 to 5.7 *

Mornings with Hayden Miller – from 7.2 to 8.2 *

Afternoons with Gerry Nyein – from 7.8 to 8.7 *

Love Songs After Dark with Pete Davidson – from 3.6 to 4.7 *

For more details or further comments, please contact 2CA General Manager, Graham Cron on (02) 6242 1053 during business hours.

*Figures based on latest AC Nielsen Canberra Radio Market Survey -  01/2008.